| iwaopzdc | Date: Monday, 05.08.2013, 04:26 | Message # 1 |
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| Current media reports, since April, early inside the Eslite webpage first taste of "flash sales" to stock the sweetness of Li Ning, with each other once again this week, Eslite, launched a second wave of "48 hours restricted sale", its solutions have been sold "cabbage value." Reporters learned about the circumstance found internet and offline, "cabbage price" accurate. Concentrated in Kunming a number of sports brand mall, long-season promotions and discounts old practically nothing new, but a discount price is still rare. Over the internet and offline do see "diving price" of a sports brand in Kunming mall, Li Ning played a particular 80% off marketing, Li Ning store inside a smaller Simon also played a portion 3 fold promotional advertisements, earlier in Nanping Street neighborhood, there have already been a short-term retailer Li Ning dumped goods. Reporters yesterday in Sina microblogging enter the brand name, and identified to possess a Guangzhou Sports City released the "Li Ning low-priced storm ...... audience goods as low as 30 yuan" microblogging. However, also permit fans screaming sports brand is its buying web site "to spread the value." News shows, recently, Li Ning where customers began to carry out the 48-hour limit on a large promotion, dozens of goods at the original value of a ~ 4 fold on sale at 19 yuan a fierce offensive, the item in question is sold out soon after 18 hours , 30 hours earlier than planned end. Not too long ago, Li Ning in Eslite web-site to start once more, "the audience 19 yuan," the brand sale Week activities, net ad claims: "second wave significantly more wild force." Reporters on the 26th at Eslite Web web page, impressively shows "Special 19 yuan," Li Ning ladies and baseball caps, womens price tag is only the original cost of a fold, has been sold out. Refraction sector reshuffle trend reporter learned that, as a well-known sports brand, this "low profile" behind the existence of "high inventory" pressure. End of March this year, Li Ning Provider reported 2012 final results, the business last years loss amounted to 1.979 billion yuan, closed shop 1821, which can be the Li Ning Corporation produced the worst overall performance considering that listing. Reported final year, Li Ning Group income 6.739 billion yuan, down 24.five percent; Gross profit was two.55 billion yuan, down 36.9%. The truth is, the published financial report of six neighborhood sporting goods brands in net profit, also to trends in development of 73.5%, other enterprises of all show a downward trend. Also overstock, off shop grow to be the industry widespread huge issue. Statistics show that only Li Ning, Anta, 361 掳, particular actions, Choose, and trends in this six domestic sports brands total inventory of greater than 4 billion yuan. Industry typically high tide inventory and closed shop behind the issue is the business reshuffle in the background. A mall in Kunming, a sports brand sportswear lovers strolling Hu told reporters, generally, precisely the same discount, he is a great deal more willing to pick Adidas, Nike and other international brands of clothing, which he produced the personalization is chosen essential issue. Evaluation from the industry, the pressure behind the crazy expansion bring about malnutrition furthermore to outdoors, nevertheless in its vague position, Li Ning and international suppliers Nike and Adidas, believe it or not, brand differentiation didn't seem. "Flash sales" or as hot this year, Li Ning, right after two internet promotional activities, brand and electrical energy supplier cooperation has also become the concentrate of controversy pros. A lot of people think that this low-cost short-term clean-up inventory offensive although, but detrimental for the brand image, accused with international brands lopsided, this policy had to provide a blow to its people today for the "national brand to the world" expectations. Additionally, Alibaba neighborhood forum, an short article entitled "Confessions of a Li Ning Distributor: electricity supplier destroyed my business" eloquently compete on the web and offline. According to industry sources, even one off sale, electrical energy supplier still has a significant profit margin. Insiders also pointed out that, following the Li Ning brand, the exact same deep morass of high inventory footwear enterprises may also be targeting other electricity suppliers "flash sales," the model, "flash sales" or grow to be a hot spot this year, as well as a selection of discounted clothing Goods is going to be increasingly more.
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